Earlier this year, we were invited to be a part of the Rose Kennedy Greenway‘s Valentine’s Pop Up Market. We would be on location in Post Office Square hosting a Valentine’s Day Card Making Activation. Each guest would be creating Valentine’s Day cards using screen printing. This event format was new for us! We were excited to figure out how to create a great experience for everyone who came through.
We needed to create some artwork for the Valentine’s Day Cards that would work for onsite screen printing. Our client set the tone with an moodboard from pinterest. We wanted the art to fit within this set but ultimately have our own style to it. In total, we created three designs that we could print within the tight layout of the activation space provided by Flexetail Trailers.
We were hoping to print these cards with plastisol ink because the activation was a few hours long. Keeping water-based inks open for that long would be pretty difficult. Just before the event we found out that the trailer couldn’t handle the output we needed to run our dryers. We pivoted to water-based inks and were really happy with the results.
We printed the cards flat and allowed our guests to make multiple prints on each card. The flat laydown of water-based inks ended up creating a better look on these cards. The overlaying inks interacted better together than they would have if they were plastisol. After the cards were printed, we created a score and folded the cards with a bone folder. The guests took envelopes with their cards and walked away with something to share with their Valentine.
If you’re looking to create a Valentine’s Day Card Making Activation or something similar don’t hesitate to reach out via this form.
