Part I: The Downtown Boston Alliance Rebrand (Fall 2024)
Last fall, we had the opportunity to produce a live printing activation for the the Downtown Boston Alliance (DBA).
For this initial event, our task was to design interesting t-shirt graphics based on the supplied brand guidelines. These shirts would be live screen printed on-site at the brand launch.
- Garment: Dark heather grey t-shirts.
- Design Goal: We developed several design options using supplied assets, ensuring they were single-color graphics for efficient on-site screen printing.
Here you can see some of our initial looks:
🎬 Event Recap Video
Below you’ll find a short recap video of the event from our YouTube channel. The live printing activation was located on the 15th floor of a downtown building, and we even caught the sunset before the event started!
Part II: Color Flows on Winter Street (November 2025)
The good folks at the DBA were kind enough to invite us back in November of 2025 to help with the closing party for Color Flows on Winter Street.
This was a fantastic series of block parties held in downtown Boston, featuring site-specific installations by the super-talented local artist, Massiel Grullon.
For this second live printing activation, we shifted our focus to posters. We were asked to create four unique poster designs using the visual assets Massiel used in her Winter Street mural.
- Design Challenge: Similar to the previous event, we remixed and interpreted the original artwork. The challenge was to execute these designs as single-color screen prints while on location.
- Technique: We experimented with different halftone techniques to mimic the beautiful color transitions present in Massiel’s original artwork.
Below you can see some of the layouts we came up with, as well as images of the final screen prints.
🤝 Host Your Own Live Screen Printing Event!
If you’re looking to host a live screen printing activation for your next event, rebrand, or block party, feel free to reach out through this form!
